We live in the age of sustainability and the pandemic has reinforced the desire for authenticity, closeness to nature and prudent consumption. No destination represents this zeitgeist like Switzerland. We have always been careful to bring the needs of our guests, the local population and the environment into a harmonious balance.
We want to and will strengthen this attitude in the future and also communicate it to our guests. To this end, we would like to start an effective movement together with the entire Swiss tourism industry with the new sustainability strategy Swisstainable.
With Swisstainable, we are taking a first big step that will secure the success of Destination Switzerland in the long term and aim to make Destination Switzerland the most sustainable destination in the world.
Project website